UI/UX

Sekgamdong

Agency Homesite Revamp

Introduction

Sekgamdong Ltd is a digital agency that provides both digital product development and event digital creatives. They mainly focus on cooperation with beauty brands like SK-II, Shishido, and Guerlain... They aimed to revamp their website to improve the user experience and let more potential customers understand their business.

My Role

UX/UI Designer
Research,
Design,
Prototype

Team

1 UX/UI Designer,
1 Front-end Developer,
1 Project Manager

Duration

3 Months

Link

www.sekgamdong.com/

Empathy Map

User are looking for successful plans and examples that fits to promotional their products. They feel confuse and frustration when they cannot see some brands or ideas they acquainted.

Identified Pain Point

The presentation of projects and ideas cannot satisfy the potential client to relay on the agency

01 No Clear Contact Information

There is no email/ phone number or any social media link(button) that can direct contact to Sekgamdong

02 No digital solutions example

There is not enough ideas or photos presenting the idea proposed by agency accepted by client and bring into real-life

03 No acquaint brand

User cannot find some brands they known to convince their boss the agency is reliable

User Flow

A portfolio site for ideas presentation, brands co-operations, digital solutions to reduce the effort of user on research informations

Wire-Frame

By presenting more photo to increase the first impression

Project Showcase Filter

By using hashtag to filter the project type to help user more easy to find out a example that fits their products

Identified Pain Point

By building the mobile responsive mode, User may easy access to projects by using on the Hamburger Menu.

Looping Brand Name

By present the name of our global brand customers to increase the confidence that we have satisfied with well-known brand with successful experience and solutions.

Impact

Effectiveness
Improved

According to Page Speed Insights, the total score of website increased >10%. It helps user reduced the loading speed by more than 2 sec.

Return Of Interest
New Co-operation

After the revamp of website, there is 8 new brands of
co-operation included beauty, bank and health products.

Sekgamdong

Introduction

My Role

Team

Duration

Link

Problem Discovery

Empathy Map

Identified Pain Point

01

No Clear Contact Information

02

No digital solutions example

03

No acquaint brand

User Flow

Wire-Frame

Design highlight

Project Showcase Filter

Identified Pain Point

Looping Brand Name

Impact

Effectiveness
Improved

Return Of Interest
New Co-operation

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Sekgamdong

Introduction

My Role

Team

Duration

Link

Problem Discovery

Empathy Map

Identified Pain Point

01

No Clear Contact Information

02

No digital solutions example

03

No acquaint brand

User Flow

Wire-Frame

Design highlight

Project Showcase Filter

Identified Pain Point

Looping Brand Name

Impact

EffectivenessImproved

Return Of InterestNew Co-operation

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Effectiveness
Improved

Return Of Interest
New Co-operation