UI/UX

NisshoCooking

E-commerce Developement

Introduction

NisshoCooking is an e-commerce platform specializing in health products, offering a wide range of goods sourced from South East Asia. Along with product sales, they provide services including recipe suggestions, meal supply, and health recommendations. Their platform caters to individuals seeking authentic South East Asian ingredients and a convenient way to enhance their diet for improved well-being.

My Role

UX/UI Designer
Research,
Design,
Prototype

Team

1 UX/UI Designer,
2 Front-end Developer,
1 Project Manager

Duration

4 Months

Link

https://www.nisshocooking.com/

Empathy Map

User are looking for a mobile platform that provide healthy information and product.

Identified Pain Point

The platform cannot provide enough interaction or resources on the website to attract people to follow their goals or believe on the healthy life habit.

01 No linkage or extra information on the product presenting

By creating blog or social media post of a product, there is no recipe or nutritional value showing the value of the product

02 No advantage on way of information presentation

By using traditional social media platform, people won’t translate to a group of fans belong to website. Also, false selling and information lead to loss of confidence on social media only but website

03 Too many steps on ordering health product

The website do not contain online shopping function and require customers to order by phone with no e-statement support

User Flow

A online health product order platform for user to check and request on the update information and product

Sitemap

By presenting more image or video to increase the motivation on user understanding of the product

Product display function

By creating product page, it will list out all information details of the product. It also provide recipe, similar product and even data support.

Application page redesign

By creating blog & receipt menu, they can attract social media visitor to visit the website in a official platform. Together with the platform, information will be more reliable and can be identify.

Mobile Responsive Design

By building the mobile responsive mode, User may easy access to projects by using on the Hamburger Menu.

Impact

Effectiveness
Improved

According to Page Speed Insights, the average page reaction time decreased from 5sec to 1sec.

Pages
Integration

Total 120 pages of materials decreased to 40 pages, integration force user have patient on using the website.

Page Visit Increasing Trend

Average page visit increased by 20%, and reach 100,000 visitors.

NisshoCooking

Introduction

My Role

Team

Duration

Link

Problem Discovery

Empathy Map

Identified Pain Point

01

No linkage or extra information on the product presenting

02

No advantage on way of information presentation

03

Too many steps on ordering health product

User Flow

Sitemap

Design highlight

Product display function

Application page redesign

Mobile Responsive Design

Impact

Effectiveness
Improved

Pages
Integration

Page Visit Increasing Trend

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NisshoCooking

Introduction

My Role

Team

Duration

Link

Problem Discovery

Empathy Map

Identified Pain Point

01

No linkage or extra information on the product presenting

02

No advantage on way of information presentation

03

Too many steps on ordering health product

User Flow

Sitemap

Design highlight

Product display function

Application page redesign

Mobile Responsive Design

Impact

EffectivenessImproved

PagesIntegration

Page Visit Increasing Trend

You may also like

Effectiveness
Improved

Pages
Integration

Page Visit Increasing Trend